Search Engine Optimization

Make Your Website Stand Out Online

SEO, or Search Engine Optimization, is a collection of strategies and keyword research services designed to help people find your website when they’re searching online for the goods or services that you offer. The higher you appear in search results, the more likely it is that customers will find and visit your site instead of your competitor. Virtually any website will benefit from search engine optimization services.

What Is SEO/ Search Engine Optimization?

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

How Does SEO Work?

Search engines such as Google and Microsoft use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.

The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.

Unlike paid search ads, you can’t pay search engines to get higher organic search rankings.

Why is SEO important for marketing?

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites.

 

Keyword Research & Reporting

  • Expert keyword research designed to help your site move up in the rankings
  • Target the terms your customers are searching for so they choose you instead of your competition

Content Creation

  • Our SEO content services naturally build your rankings and visibility in search engine results
  • Utilization of our strategies and network will drive traffic organically and grow your audience

On-page Optimization

  • Research-backed optimization of your site content, page titles, meta descriptions, and header tags
  • Our technical SEO services help you match your site content to best Google keywords
  • Enjoy higher conversion rates on your website thanks to our affordable SEO services

We’re Smart Interactive Media!

Since 1999, SIM has been devoted to constructing brands and increasing sales opportunities. Originally, SIM provided behind-the-scenes support for leading agencies in Minneapolis, Madison, Green Bay, and Chicago. As the company expanded, SIM began offering direct partnerships with select companies. With this distinctive background, SIM possesses an abundance of expertise and experience to apply to your specific situation.

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