Social Media Marketing
Social Media Marketing can assist with your marketing goals
- Increasing website traffic
- Building conversions
- Raising brand awareness
- Creating a brand identity and positive brand association
- Improving communication and interaction with key audiences
The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve your marketing goals.
First Rule of SMM
If you are not going to be dedicated to managing your social media platforms and posting regularly – then don’t even start. For those that are serious about staking your claim in social, read on!
You Must Start with a Plan
Before you begin creating any social media marketing campaigns, consider the goals of your business. Starting a social media marketing campaign without a social strategy in mind is like wandering around without a map—it might be interesting, but you will get lost.
Questions to ask
- What are you hoping to achieve through social media marketing?
- Who is your target audience?
- Where would your target audience hang out and how would they use social media?
- What message do you want to send to your audience with social media marketing?
What is your Business Type?
Your business type should inform and drive your social media marketing strategy. For example, an e-commerce or luxury goods business can get a lot of value from a strong presence on Instagram or Pinterest as these are highly visual interactions. A business-to-business or marketing company might find more leverage in Twitter or Linkedin.
Let SIM promote your business with an expertly curated marketing roadmap.
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“We keep asking for the impossible – and SIM keeps building it. I’m sure one day I will stump them, but not putting money on it. Love working with the team!”
Pagette Fisher, Director of Marketing and Business Development