WDS CONSTRUCTION
Problem
Trade show expenses were going through the roof – even small shows ended up burning $15,000 in cash before the client got a sniff at a sale. With more shows on the horizon every year something had to give, either eliminate shows or find a way to be at all of them with less money going to waste.
Solution
SIM created the strategy and tactics to target each show with the necessary sales force and supportive marketing efforts. In some cases, only one person attended the show, but the supportive marketing made it look as if there was a full crew in attendance. In 120 days, the client landed a $15 Million project straight from one of these shows – It works!
BIG WIN
Saved over $50,000 on trade show costs in first year and closed a $15,000,000.00 project
directly related to the new trade show programming.


PROJECT COMPONENTS

Web Landing Pages

E-mail Campaigns

Snail Mail Campaigns

Registration Programming

In-Person Trade Shows

After Hours Events

High Value Offers

Google Advertising

Trade Association Partnerships

Web Landing
Pages

Campaigns

Snail Mail
Campaigns

Registration
Programming

In-Person Trade Shows

After Hours
Events

High Value
Offers

Advertising

Trade Association Partnerships

“SIM was able to help us cut back on show expenses and be even more present at the shows leading to sweet sales opportunities!”
Dave DeMarco, Sales Director