WDS CONSTRUCTION

Problem

Trade show expenses were going through the roof – even small shows ended up burning $15,000 in cash before the client got a sniff at a sale. With more shows on the horizon every year something had to give, either eliminate shows or find a way to be at all of them with less money going to waste.

Solution

SIM created the strategy and tactics to target each show with the necessary sales force and supportive marketing efforts. In some cases, only one person attended the show, but the supportive marketing made it look as if there was a full crew in attendance. In 120 days, the client landed a $15 Million project straight from one of these shows – It works!

BIG WIN

Saved over $50,000 on trade show costs in first year and closed a $15,000,000.00 project
directly related to the new trade show programming.

PROJECT COMPONENTS

Web Landing Pages
E-mail Campaigns
Snail Mail Campaigns
Registration Programming
In-Person Trade Shows
After Hours Events
High Value Offers
Google Advertising
Trade Association Partnerships

Web Landing

Pages

E-mail

Campaigns

Snail Mail

Campaigns

Registration

Programming

In-Person Trade Shows

After Hours

Events

High Value

Offers

Google

Advertising

Trade Association Partnerships

“SIM was able to help us cut back on show expenses and be even more present at the shows leading to sweet sales opportunities!”

Dave DeMarco, Sales Director

HAVE A PROJECT TO DISCUSS?

Get In Touch

262-421-8070

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