262.421.8070

SNO-WAY

The challenge was Sno-Way required a full-service super-creative marketing firm without big city prices to be more nimble than their competitors. This team needed to provide custom web programming along with video/photo/print services. Included was the ability to crunch massive databases to create a simple product selector tool.

– SNO-WAY PLOW SELECTOR – 

The Sno-Way Plow Selector was built to match a plow product to a make, model, year, and truck dimensions and options.  The solution had to search through over 450,000 data points and display the absolute exact match – quickly

13 simple steps to get the right and legal match

 

Each selection is noted and progress is made to the next necessary decision.  Data that requires no selection is auto-filled

The image indicates the part of the truck that the decision has to be made for.  Potential products begin to appear at the bottom

The user is provided tops along the way.  The GAWR is a spec some do not know about so it is indicated that the sticker on the frame inside the driver’s door is where you find the answer.

Within seconds all decision have been made and specs for the available plow are show along with a choice to compare them

Within seconds all decision have been made and specs for the available plow are show along with a choice to compare them

A PDF is generated with all the chosen criteria and the specs, part numbers and notes applying to the match between a specific plow and a specific truck

PROJECT COMPONENTS

Web Landing Pages
E-mail Campaigns
Snail Mail Campaigns
Registration Programming
In-Person Trade Shows
After Hours Events
High Value Offers
Google Advertising
Trade Association Partnerships

Web Landing

Pages

E-mail

Campaigns

Snail Mail

Campaigns

Registration

Programming

In-Person Trade Shows

After Hours

Events

High Value

Offers

Google

Advertising

Trade Association Partnerships

“We have been working with SIM over 15 years and they never run out of the technologies and ideas we need to stay cutting edge. Ready for what’s next!”

Terry Wendorff, President

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