Cost-Effective Trade Show Strategies for Real Results
Problem
Trade show expenses were going through the roof – even small shows ended up burning $15,000 in cash before the client got a sniff at a sale. With more shows on the horizon every year something had to give, either eliminate shows or find a way to be at all of them with less money going to waste.
Solution
SIM created the strategy and tactics to target each show with the necessary sales force and supportive marketing efforts. In some cases, only one person attended the show, but the supportive marketing made it look as if there was a full crew in attendance. In 120 days, the client landed a $15 Million project straight from one of these shows – It works!
BIG WIN
Saved over $50,000 on trade show costs in first year and closed a $15,000,000.00 project
directly related to the new trade show programming.
PROJECT COMPONENTS
Web Landing Pages
E-mail Campaigns
Snail Mail Campaigns
Registration Programming
In-Person Trade Shows
After Hours Events
High Value Offers
Google Advertising
Trade Association Partnerships
Web Landing
Pages
Campaigns
Snail Mail
Campaigns
Registration
Programming
In-Person Trade Shows
After Hours
Events
High Value
Offers
Advertising
Trade Association Partnerships
“SIM was able to help us cut back on show expenses and be even more present at the shows leading to sweet sales opportunities!”
Dave DeMarco, Sales Director