Digital
Advertising
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The Secret to Market Success
Work with SIM to find the best tools to land the best leads.
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Start with a Strategy
Ad campaigns are an important marketing strategy for all kinds of businesses that want to increase brand awareness and profits. Understanding your options and the associated work and costs are key before starting down this path.
Keyword & Audience Research
When setting up an online ad campaign you need to define the audience you will be marketing to so you know who will see your ads.
In paid search campaigns, this is achieved through keyword research. Keyword or Key Phrase research is the process of discovering the real keywords that people are using to search for topics related to the business you are in. You then bid on those keywords so that your ads will show when people search for those topics.
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A Sound Ad Campaign Structure
Wherever you’re creating your ad campaign, it’s important to pay attention to your campaign structure. Ad campaigns should be organized according to business goals. You wouldn’t want to mix ads intended to drive brand awareness with ads intended to drive sales, because these ads will need to be built very differently, and results and metrics for different ad types will look very different.
Google Ads
Google AdWords is a paid search advertising platform that allows businesses to place sponsored ads in search engine results, as well as on the Google Display Network, in Gmail, on YouTube and other placements. Google search ads in particular can be highly particular, because search terms reveal a lot of intent: in other words, you can tell what a person wants by what words they use to search on Google. That allows you to create ad campaigns that really meets their needs.
Google has a number of advertising tools including:
- Search Campaigns (PPC) – These show up when people search for what you offer
- Shopping Campaigns – Allows you to show off your online and local inventory of products
- Display Campaigns – Where compelling visual ads capture attention
- Video Campaigns – Using video to attract
- App Campaigns – Promoting your App to the right people
Microsoft Advertising
Bing powers 37.5% of U.S. desktop searches1 and 13.9 billion monthly searches around the globe, plus connects you with 44.2 million searchers that Google can’t reach. In fact, 27 percent of clicks come from searches that are exclusive to the Microsoft Search Network. In the U.S., the Microsoft Search Network has 138 million unique searchers.
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“Our number 1 Google rankings and increased sales are all proof I need that SIM does great work! They really care about our business.”
Todd Willman, President